Destination-Wide Lifestyle Capture | Visit St. Pete/Clearwater
A Cohesive Visual Story Across Florida’s Gulf Coast Gem
Visit St. Pete/Clearwater partnered with our team on a long-term creative initiative to build a diverse and vibrant visual library spanning the full character of the destination. We captured lifestyle moments, local experiences, and community events that showcase the region’s coastal charm, artistic spirit, and cultural diversity.
The result is a unified suite of storytelling assets—used across digital platforms, print campaigns, editorial features, and partner promotions—that reinforce St. Pete/Clearwater’s brand as one of the most dynamic destinations on Florida’s Gulf Coast.
Image Description: Arts & Culture visuals for DMO Campaign / Clearwater Beach + St. Pete, FL
This project focused on creating a living archive of authentic, high-impact imagery. We prioritized visual consistency and narrative range, shooting across multiple locations and seasons to reflect the destination’s energy, diversity, and pace. Each photo was crafted to align with the Visit St. Pete/Clearwater brand guidelines while remaining versatile enough to be used by editorial teams, marketing departments, and hotel partners.
Our approach blended documentary and lifestyle techniques—emphasizing movement, natural light, and real people in real places. Shoots were timed to capture early morning tranquility, mid-day vibrancy, and golden-hour warmth, ensuring a balance of spontaneity and polish throughout the collection.
Image Description: Culinary visuals for DMO / Visit St. Pete/Clearwater
The result was a richly textured visual library that celebrated the destination’s creative spirit and local energy. We captured mural walks in downtown St. Pete and vibrant Pride celebrations, alongside artists at work in local galleries, chefs plating dishes in coastal kitchens, and scenes from bustling seafood festivals.
The project also highlighted one-of-a-kind local hangouts like The Dog Bar and St. Pete’s craft breweries. On the event side, our lens followed the action at the Grand Prix of St. Petersburg, games at Tropicana Field, pro beach soccer matches, and even indoor surfing at Surf Style—showcasing the area’s surprising depth as a hub for entertainment and culture.
Image Description: Breweries, Pride, Sports and Shopping visuals for DMO Campaign Visit St. Pete/Clearwater.
Image Description: Featured media in multiple media placements including US News, USA Today, Chicago Magazine and Virgin Atlantic’s Website.
This visual library became a foundational tool for Visit St. Pete/Clearwater’s destination marketing, with assets appearing across Visit Florida, Visit Tampa Bay, and Visit the USA campaigns. The photography has earned 70+ placements across major media and travel outlets, including USA Today, AFAR, The Telegraph, U.S. News Travel, Chicago Magazine, Family Traveller, and The Knot.
Beyond media, the visuals have been featured by Virgin Atlantic, Allegiant Airlines, Legacy Vacation Resorts, and a range of hospitality and lifestyle brands—extending the campaign’s reach through websites, ads, and social media.
The work also gained global exposure through a multilingual campaign with features published in Spanish, Korean, French, Portuguese, German, Dutch.and Japanese.
